Tag: transparency

Quality standards for tea – A collaborative effort

Tea is quickly becoming the hip connoisseur product, following a path that is very similar to that blazed in the wine and coffee industries decades ago. With a growing demand for high-quality teas, it is difficult to understand, as a buyer, how to determine which…

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Empowering tea retailers through online cupping sessions and auctions

The tea industry, one of the oldest in the world, is long overdue for innovation. Activists discuss issues such as the balance of power in the supply chain, buyers’ response to the scarity of tea, resource management, and sustainability…

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