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Tag: specialty tea
The tea industry is a fifty billion dollar a year business whose fastest growing sector is called ‘Specialty Tea.’ ‘Specialty Tea.’ must be defined to establish value and give meaning to the term.
In my last post I discussed the various definitions of specialty tea with little to no resolution of what ultimately defines specialty tea. Since then, I have spoken with many leaders in the tea industry who have given me the idea that one may be better able to understand specialty tea if they first understand commodity tea.
Among my peers in the tea industry there are many discussions taking place about the definition of terms like specialty tea and the use of terms like “real tea.” In his recent post, A Call for Standards, Austin Hodge brings up this very subject – which can take you down a rabbit hole of tradition and semantics.
Increasingly, I notice people writing about specialty teas they have tried which have all manner of flavorings added to a black or green tea base.
We are about to close the door on one phase of our tea life and move onto another. For us, this has been a place to learn about and refine what works in tea retailing. Now we are looking at new locations that we believe…
I may be ranting to the choir, but I am disappointed that it is still too hard to find a good cup – let alone a good pot – of loose whole-leaf tea in restaurants and cafes. Often, I count myself lucky if I can find...Read More
If they’re not careful, trade journalists like me can begin to operate in a bubble. From their desks, they research and write about what’s happening on the business-to-business side of their industry, losing touch with the...Read More