Blast from the Past: Experiencing the Interest Firsthand
If they’re not careful, trade journalists like me can begin to operate in a bubble. From their...
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Tag: Specialty Tea Institute
January is green tea month
Every year, as the calendar page turns, a bright, shiny New Year arrives and along with it comes a plethora of online, magazine, and newspaper articles on how to improve your health and lose weight in the coming year. Culturally, we go…
Read MoreIs the U.S. tea industry losing focus?
Across the country, a ground-level appreciation for tea is growing, partly due to the availability of higher-quality teas at a range of retailers, including a growing roster of specialty tea shops. Many of the most...
Read MoreDiscover Tea Country: At Work – Safehouse Coffee and Tea
You can meet the funniest people on a Specialty Tea Institute (STI) bus bound for International Tea Importers (ITI)! We were practically vacuum-packed into the tour bus on our way to a reception and tour at ITI’s tea...
Read MorePart 3 – Mastering the product and finding the master
Knowing your product isn’t good enough – you MUST “master” it (or find someone who already has). Prior to launching Tavalon, I put in about two years of preparation (visiting tea...
Read MoreZooming off to Vegas for the final STI course
Rarely can you hop on a plane from Vancouver, fly directly down the coastline to LA, and encounter nothing but transparent skies. But during a recent spectacular four-hour flight, I was treated to such awe-inspiring highlights...
Read MoreTea and social media
Tea has always had a reputation in the U.S. as a staid, sedate beverage for grandmotherly types. All that is changing (has changed?) in many ways, one of which is tea’s growing popularity in social media. Tea blogs have...
Read MoreExperiencing the interest, first-hand
If they’re not careful, trade journalists like me can begin to operate in a bubble. From their desks, they research and write about what’s happening on the business-to-business side of their industry, losing touch with the...
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