What does the recent planned closure of four Starbucks’ Teavana tea bar concept outlets (three in NYC, one in Beverly Hills, CA and one in Seattle) and converting them to Starbucks say about the marketing efforts and style of Big Tea? Despite their avowed affirmation that this move does not … Continue reading
When we had our retail store in Temecula, California, it was our first long-term experience in retailing, and we were novices at retail operations. We just assumed that customers deserved a welcome, a smile, great service, great product, and a great experience. A 4.5 year 5 star Yelp rating validated that this had been … Continue reading
Consumer spending is down, millions are out of work, and businesses around the country are struggling to survive. I can predict with confidence that – absent a surprisingly strong holiday buying season – hundreds of physical and online tea retailers across the U.S. will close their doors early next year. … Continue reading