Tag: convenience

Convenience over everything?

My husband and I were reading a foodservice survey done about a major coffee chain which concluded that consumers valued taste, cleanliness, and convenience almost equally.

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The psychology of bagged tea

In the business of selling specialty tea, I see two camps that – while not mutually exclusive – could be seen as opposing.  On one side are those who emphasize tea’s propensity to slow down time and invite...

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