We’ve all heard of the Amazon effect, and almost no business is immune, including the tea business. While it is platform to sell various types of tea, in 2017 Amazon announced it would enter some snack and ready to eat food markets, including selling their own house tea brand. What … Continue reading
Tea is for sharing, stories are for sharing, and books are for sharing. People do not choose the tea industry randomly nor does tea choose anyone without a greater purpose. Why did you choose tea… Continue reading
In stillness, bliss awaits. In seven sips of tea, bliss can be achieved. But what is bliss? Ahhh, good of you to ask. The answer waits within the pages of my book, Sereni-Tea: Seven Sips to BLISS… Continue reading
Chris Jarrett is a Fulbright scholar conducting research on the Amazonian Kichwa language and culture in Ecuador’s Napo province. Chris has been sitting down with some of the farmers who grow guayusa to learn… Continue reading
One of the highlights of moving back to Northern California has been the presence of the ancient redwoods. I think about the history of these giants and the effect that the inhabitants of the area have had on them and I can’t help but draw similarities between the redwoods of … Continue reading