Author: ccain

The secret sauce of profitability

For an entrepreneur, a new business is like a blank canvas to an artist, a vineyard to a winemaker, or a farmer’s market to a chef.  We feel the electric crackle of potential in our fingertips and are filled with hope...

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In defense of competition

Too many in the specialty tea industry are fighting a gentleman’s battle, and losing as a result.  Many tea shops are doing a rather poor job of appealing to all existing tea lovers, much less converting new ones.  As I...

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