The uninitiated might expect the definition to be something as simple as: “A quality tea is one...Read More
If I’ve learned one thing from seven years of opening stores and selling online in the U.S. tea industry, it’s this: To be successful in tea, you need to pick a customer and rock his / her world.
The 2011 World Tea East just concluded this afternoon in Philadelphia, Pennsylvania. This was the first East Coast tea show since 2007, and the first ever to take place in addition to the World Tea Expo in Las Vegas. It was a...Read More
As we approach the one-year anniversary of Adagio’s first tea retail store and break ground on our third location, we’re going through an internal discussion of how to apply our branding strategy to the physical...Read More
I’ve just returned from another exhilarating and exhausting week of tea industry immersion, starting with the New Business Boot Camp and ending with the World Tea Expo. It was a very productive trip –...Read More