Tea businesses are on the rise as more consumers become fond of the beverage’s taste, cultural ties, and health and wellness benefits. According to experts in a 2023 Statista report, people consumed 6.7 billion kilograms of tea worldwide in 2022, and that number is expected to grow to 7.4 billion kilograms by 2025. 

If you want to capitalize on this growth, you need to stay relevant and give consumers what they want when it comes to tea and the overall experience. One way to find out what’s relevant to people in the tea world is to look at trends.  Rather than giving you a huge list, we’ve narrowed it down to four of the most significant emerging trends. 

Beverages are Booming 

The 2023 Global Beverage Market Report from Knowledge Sourcing Intelligence LLP revealed that “the global beverage market is expected to grow at a CAGR of 3.47% from an initial value of $1,568.389 billion in 2021 and is estimated to reach a market size of $1,991.845 billion in 2028.” 

Consumer preferences are shifting, and they’re willing to spend some of their disposable income on beverages regularly. Tea, in particular, is the second most widely consumed beverage in the world. So, people aren’t just consuming beverages generally. They’re drinking tea in droves. Knowing this, you can confidently invest in your tea business because the interest and market for beverages and tea specifically is there. 

Reishi mushroom growing on a tree

A Rishi Mushroom growing on a tree trunk. 

Innovative Tea Blends are Rising in Popularity

Although consumers remain diehard fans of the classics, like black, green, white, and yellow teas, they’re interest in innovative tea blends is growing. Tea enthusiasts are willing to pay top dollar for limited-edition and specialty teas that cater to a niche interest they may have. For example, one of the top food and beverage trends is mushrooms. Mushrooms are being weaved into all types of food and drinks, including tea, for taste, texture, and health benefits. 

Medicinal mushrooms, like reishi, chaga, and lion’s mane, help the body cope with stress, inducing relaxation and boosting your mood. An article from Everyday Health suggests teas with medicinal mushrooms can also help fight cancer, control blood sugar, increase energy, and improve gut health. Fusion teas are another craze in the tea world. Tea makers are fusing traditional teas with various herbs, spices, and floral notes to give consumers creative alternatives to the classics and an exciting tasting experience. 

Another innovative tea blend includes alcohol. There is such a thing as tea cocktails, and they’re making their imprint on the tea industry. Mixologists and bartenders are taking ingredients like jasmine tea, green tea, and chai and blending them with premium alcohol to create tasty cocktails. Consider developing creative tea blends tailored to your customer base to take advantage of this trend. 

komboucha kit - scoby, tea, instruction sheet

Functional Teas Are a Big Hit 

A lot of people drink tea because it tastes good. However, there’s an even larger group of people drinking tea because it does a great deal for the body and mind. In other words, tea has a variety of health and wellness benefits. So, when functional teas were unveiled, consumers flocked to them. These teas are specially formulated to provide specific health benefits, such as improved relaxation, sleep, immunity, antioxidant activity, inflammation, and digestion. 

A good example is Kombucha tea. The base is green, black, or another tea. Yeast and sugar are added to the mix, as well as strains of beneficial bacteria. First, the bacteria and yeast need to grow together to form a culture. And then it’s added to the tea and sugar. 

There’s limited research on Kombucha. However, supporters say they’ve experienced a variety of health benefits like lowered blood pressure and less constipation. GWI released an article recently on wellness trends to look out for in 2024, and it was that consumers are being more proactive about their health. They’re actively seeking lifestyle changes that enhance their physical, mental, and emotional health. Included in those changes is what they eat and drink regularly. 

It’s the perfect time to explore functional teas to align with the ever-evolving health and wellness goals of consumers. 

Technology Will Be Key to Customer Engagement

Many tea businesses are thriving. But it’s still a niche industry, and there’s always a concern about how to keep people coming back. Because of this, it’s essential to shed light on how important technology’s role has become in generating customer engagement.  Tea businesses are and will continue to use technology to improve customer relationships and build unforgettable experiences.  

A customer relationship management (CRM) system, for example, is where all of your customer information lives, from demographic data to how they’ve interacted with your business. You can use these insights to create personalized experiences and improve products and marketing tactics so that they resonate better with your ideal customers.

You spend more time on the most productive strategies, helping you be more responsible with your budget and resources. You also create more profitable products, boosting sales and the viability of your tea business. Digital platforms, like your website, are another tool essential to enhancing customer engagement. Consumers go to your website to learn about your brand and make purchases. 

You can win customers over with technology like a user-friendly website that’s easy to navigate and loads quickly. It should be personalized to who they are so that they feel special when they visit. Your site should also have a seamless purchasing process with features like multi-factor authentication to ensure customers can buy products safely. If you’ve yet to leverage modern technology in your tea business, you’re missing out on an opportunity to boost customer engagement tenfold. 

Conclusion

Your tea business has the best chance of survival when you stay up to date on what’s happening in the industry and among consumers. Start with these four trends and see how you can make adjustments that position your tea business for long-term success.