If I divide my life into segments, then broadly speaking I can categorize the first twenty years for education, the second twenty for growing tea, the third twenty for selling tea and now the fourth twenty for tea culture. And, as most of my life was a series of accidents, this last phase came out of a coincidence when Prof Su of Zhejiang Agriculture & Forestry University invited me to speak at their tea culture institute conference on the 11th of December 2015 in Hangzhou.
Wikipedia documents Indian Tea Culture as an assimilation of Indian spices with malty-strong Assam teas to make milk masala chai, which my tea tourism friend Dan Robertson also propagates. And it made so much sense in China too when many top beverage companies extended their shelf space to carry brands like Wahaha, Sheng Piao Piao, and Yu Le Mei Indian milk tea to their existing green and black Chinese teas and they were readily accepted.
World tea culture inculcates the use of tea as a staple drink. Its medicinal value, as well as its food value, makes it the second most important beverage after water, which has been carried around the world in different ways for centuries. Now it’s invading the coffee and wine drinking segments in America, Australia and Europe.
Tea culture, as such in India, is making its debut now that its value is raising it above its cheap drink image, and the Western tea boutique culture on the lines of Starbucks and Teavana is forcing the society to cater to the youth segment with modern and traditional food pairings.
The internet has helped create a seamless world tea culture by spreading the word of tea in ways never tried before, and Lu Yu must be impressed when his tea book “Chajing” is circulating more than when it was written centuries ago.
Prof Wang Xufeng, the author of the 300 minute CCTV documentary “The Story of a Leaf” and Dean of the Tea Culture School of Zhejiang Agriculture University, is being honored during the Delhi International Book Fair today in India, and a new bridge will be made between these two great ancient civilizations.
Hanban is an organization in China which is responsible for the spread of Chinese language and culture the world over by the establishment of the Confucius Institutes and the ZAF University’s Tea Culture School. It is the biggest of its kind in the world, and I was so honoured to be a speaker there, a place that is the realm of scholars.
Congratulations on your accomplishments Rajiv. You have worked so hard to improve the tea industry in India and now to set your sights on tea culture. It is men like you who will help bring important changes to tea culture around the world.
Namaste
we grow tea, we make tea but we also brew tea and that is tea culture..the third step..thanks for encouraging me in performing my duty Michelle.. http://mp.weixin.qq.com/s?__biz=MjM5NzkzMjMwNA%3D%3D&mid=401843438&idx=1&sn=d35512c990c406da866c7b430ba81877&scene=1&srcid=01121urmEpZpNDvu0deoae41&from=groupmessage&isappinstalled=0#wechat_redirect
We will support you spreading the good news. This will not only benefits tea industries but farmers who grow tea also.
Well done Rajiv.
It was a pleasure to watch you give your presentation. You did an excellent job of introducing not only Indian tea but also Indian tea culture. You did fail to mention however that following your presentation, you gave another excellent program for a large group of very enthusiastic students of the university. I think they enjoyed your words even more than those at the conference. These conferences and presenters such as yourself, aid greatly in bringing the tea grower and drinker closer together. You are a bridge that connects them all.
Yes Dan I deliberately omitted it to cover it under a separate post on tea education joint programme with ZAF (Zhejiang Agriculture & Forestry) University and NBU (North Bengal University) which has a separate Tea Science department and Prof. Su visited it to start the dialogue. Dean Wang mooted the idea at Delhi yesterday and will visit Darjeeling soon to give finishing touches to this endeavour.
Great work Rajiv, we will always support your tea culture advocacy. Keep it up!
Rajivji… Congratulations… you are doing amazing work for the Tea movement.