adamOver the past few months, I seem to have greatly throttled my tea business.  For one, it’s a hazy progression when you are navigating based on an appreciation rather than on a business plan.  Like the changing weather and the seasons, perspectives start to shift.  I’ve taken a course of study that has focused on continuing to mature my knowledge and appreciation of tea and keeping it more introverted and less extroverted. Over the past three-plus years, it’s been illuminating and challenging to share a passion across drastically different environments and people.

The moment I consciously pushed my tea business onto the world was the moment I realized that by doing so I was flirting with a state of inauthenticity.  I was really just trying to be entrepreneurial in the face of a lousy job market and wanting to make something of myself at 29.  What I’ve discovered over the past nine months is that this is a lifelong project and cannot be subject to the dichotomy of success or failure as a business.

To shed a bit of light onto the notion of inauthenticity, I’m referring to my steps to purchase wholesale and immediately turn around product in hopes of making a profit and creating a structure in which to sustain myself.  It’s not a completely naive notion, but I have come to realize that I do not resonate with this path at this time.  Ultimately, if I am to start a tea business with the intention of growth and evolution, a more holistic understanding is called for, such as a trip to a tea-growing region to establish a relationship with the trees, the soil, and the farmers.  Maybe then I can draft a better vision for such a delicate venture.

Until then, I’ll be sitting alone with tea and sharing when it feels appropriate.  Perhaps a cat or two might join me.