Part of me still has a hereditary foot in the Depression Era sensibilities of my grandparents: If Iâ€™m buying cookies, wouldnâ€™t I prefer more of them for my money rather than pay for fancy packaging? But Iâ€™m also a late Baby Boomer who ponders existentially: Arenâ€™t I genuinely rewarded by the delight of unwrapping a clever and handsomely presented treat (which may in fact be more beneficial to me than the caloric/nutritional intake)? Iâ€™m split between these two perspectives and of course thereâ€™s a third â€“ environmental – spin to consider: If the packaging is special but only to entice the sale of the product, perhaps thatâ€™s an indulgence I ought to resist. But if the packaging will help maintain and protect a product that may be slowly consumed, or if it may be reused or â€œrepurposedâ€, than perhaps it is a worthwhile indulgence.
Of course the debate is skewed when marketing targets busy consumers who are also gift-givers. Buying a consumable product that looks like an indulgent gift eliminates the time and effort of gift-wrapping when that product is passed along to someone other than the buyer. And donâ€™t we delight in the notion of offering the gift of a special new product in an era when many have been there and done everything? And donâ€™t we love both giving and receiving a bit of luxury? Now that Iâ€™ve found great teas, I want to share them with folks I suspect will take the same special delight in consuming superior quality products that Iâ€™ve discovered with the growth of the tea industry. And good design in both product and packaging have value. What do you think?