Since 2000, many of you have probably seen the sudden growth in popularity for matcha, Japan’s most exclusive powdered green tea. Starbucks Green Tea Frappuccino, Jamba Juice Matcha Green Tea Blast, Odwalla Matcha-Licious, Haagen Dazs Green Tea Ice Cream, and Nestle Matcha Kit Kat Bars are just a few representative samples of products that incorporate matcha.

It now looks like the craze is starting to catch on across the atlantic. My colleague Thomas Groemer from our EU office was recently interviewed by German media about the growing trend for matcha in Europe.

The article discusses the potential in dairy applications. Interestingly, the US market will very soon experience a flurry of new product launches including matcha flavored ice creams, sorbettos, tofulatis and rice creams in the next coming years.I guess good things spread fast!